News Museum YeonhuiClaimed by the owner

News Museum Yeonhui (뉴스뮤지엄 연희), branded N:NEWS, is described by its operator as a contemporary lifestyle museum that presents exhibitions and cultural programming rather than a traditional pop-up space. It is located in Building B of Parkment Yeonhui (파크먼트), a local lifestyle complex in Seodaemun-gu, Seoul, at 서울시 서대문구 연희로11가길 48-10. The Yeonhui branch opened in October 2023.

Location and Building

Building B, where the museum is located, combines an older existing structure with a newly built section and also houses a dessert cafe called MAA. Parkment Yeonhui spans five buildings in total, with the adjacent Buildings C and D containing showrooms for lifestyle brands, so visitors to the museum are within a complex that also offers cafe and retail spaces.

Operator and Format

News Museum Yeonhui is operated by Urbanplay (어반플레이), a Seoul-based urban regeneration and local-branding company led by CEO Hong Joo-seok. The N:NEWS and Parkment concept was launched by Urbanplay in 2023 as a multi-location format, with branches opening the same year in Euljiro, Yeonnam, and Yeonhui in Seoul, as well as in Gwangju's Asia Culture Center area and Haenggung-dong in Suwon, making the Yeonhui location one branch of a wider chain rather than a standalone venue.