Cookie Policy
Last updated July 15, 2026
This Cookie Policy explains how The Korean Guru ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://koreatravel.guru ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, The Korean Guru) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to understand how our Website is used so we can improve it. Third parties serve cookies through our Website for analytics purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described below.
Essential website cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features. They cannot be rejected.
Similar technologies we use
Not everything we store is a cookie. We also use your browser's local storage, which works like a cookie but is not sent with every request.
Analytics cookies
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used, or to help us improve our Website for you. Google Analytics is not loaded at all until you accept. If you reject, no request is made to Google and these cookies are never created.
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, and to improve site performance. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
We do not currently serve targeted advertising on our Website, and we do not set advertising cookies. If this changes in the future, we will update this Cookie Policy and our Cookie Preference Center accordingly.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at hello@koreatravel.guru or by post to:
The Korean Guru
15, Suji-ro 489beon-gil, Suji-gu, 2F A218
Yongin-si, Gyeonggi-do 16826
South Korea